The La Sorellina pouf, designed by Christina Arnoldi, was shot in a classical Copenhagen apartment surrounded by Danish and international design classics, Italian marble and curated art pieces. Arnoldi’s pouf is a modern reinterpretation of the classic pouf created in the magical meeting between Scandinavian minimalism and Italian elegance, that stems from the designer’s own heritage.
The natural soft velvet almost shines in the light and the distinctive metallic décor makes the pouf stand out as a bold statement. The essence of the images was communicating the furniture’s heritage, everlasting design and high quality materials.
— Storyboard made previous to Art Direction of new the brand identity campaign.